Waway Hat-Making: A Living Tradition of Craft, Community, and Creativity in Barangay Maigpa

Waway Hat-Making: A Living Tradition of Craft, Community, and Creativity in Barangay Maigpa

In Barangay Maigpa, Bayambang, Pangasinan, the term “waway” refers to a locally made hat, known elsewhere in Filipino as sombrero or in English as fisherman's hat. More than a simple head covering, the waway stands as a cultural product deeply rooted in the community’s shared history, livelihood, and identity. It is a seasonal craft, most in demand during the summer months and the Christmas season, when protection from the sun and festive travel increases its marketability. During these periods, many women in the barangay devote themselves to sewing waway, turning skill and tradition into a vital source of income.

The distinctive name waway carries a cultural story of its own. It was inspired by the 1993 Filipino film “Alyas Waway,” starring Cesar Montano. In the movie, the lead actor wore a hat strikingly similar to the one produced by the residents of Maigpa. Drawn by this resemblance, the community adopted the name, embedding popular culture into local craftsmanship and giving the product a unique and memorable identity.

The making of a waway is a careful and skill-driven process that combines traditional knowledge with practical craftsmanship. The materials used include scissors, thread, needles, sewing machines, ringun (denim fabric), and twill — commonly used for slacks and valued for its durability. Production begins with the precise creation of a pattern, followed by matching and cutting the fabrics according to the design. The raw pieces are then sewn together, assembled, and reinforced, particularly at the brim, to ensure both strength and comfort. Each finished hat reflects patience, accuracy, and the maker’s familiarity with the craft.

Historically, waway-making has been woven into the daily lives of Maigpa’s residents since 1973, when the craft was introduced by Mr. and Mrs. Datuin. From that time onward, the practice steadily grew, passed on through hands-on teaching and shared labor. What began as a household endeavor gradually evolved into a recognized barangay industry.

Economically, the waway serves as a primary source of livelihood for many local sewers. The hats produced in Maigpa have reached markets far beyond Bayambang, including Isabela, Cubao, Baguio City, and Kalinga, demonstrating the product’s wide appeal and the community’s entrepreneurial spirit.

Aesthetically, the waway holds its place in the fashion landscape as both a functional and stylish accessory. Consumers value it not only for comfort and protection but also for its simple yet adaptable design, allowing it to remain relevant despite changing trends.

Socially, the craft has strengthened community bonds within Barangay Maigpa. The teaching of sewing skills fosters cooperation, mentorship, and collective problem-solving. Residents regularly exchange ideas on improving production techniques and expanding the business. Pioneers such as Mr. Hilario Datuin have played a crucial role in passing the craft to the younger generation, ensuring its continuity. Meanwhile, advocates like Mrs. Helen Vinluan actively promote the waway beyond the barangay, helping introduce this local heritage to other parts of the Philippines.

Today, the waway endures not merely as a product, but as a living cultural expression—one that reflects the resilience, creativity, and unity of the people of Barangay Maigpa. Through every stitch and seam, the story of the community continues to be told, worn proudly by those who value tradition shaped by time and shared labor.

Culture Mappers: Bayambang National High School Students (names missing from document); Adviser: Mr. Christopher Gozum